Changing Tides in Online Monetization: the New Rules of Elon Musk's X

Silas Fletcher Avatar
Silas Fletcher
13 Aug 2023
Changing Tides in Online Monetization: the New Rules of Elon Musk's X image

Elon Musk’s social media platform, X — formerly known as Twitter, has made headlines with its recent modifications to the eligibility requirements for its creator payout program. The move is seen as an initiative to motivate, empower, and stimulate greater content on the platform.

X announced on Thursday that the impression requirement for creators to qualify for ad-revenue sharing had been significantly reduced from a formidable 15 million down to a more accessible 5 million impressions within just three months. Coupled with this, the platform has lowered the payout threshold from $50 to a mere $10. These changes suggest a strategic shift towards attracting and rewarding a wider array of creators.

Yet, Musk threw a curveball with an additional condition: only impressions from verified accounts will count towards ad-revenue sharing. Musk argued that this was a necessary measure to combat the manipulation of the system through bot-generated 'spam views.' This change inevitably diminishes the potential earnings pool through ad revenue for creators and adds an extra layer of complication for earning opportunities.

Curiously, at this point, X does not provide a method for users to check the 'verified views' on their posts, making it uncertain how creators can accurately gauge their potential earnings. Creators might need to adjust their strategy to focus more on quality engagement from verified users rather than chasing raw view numbers. It will be interesting to watch how this new dynamic unfolds over time.

Despite these changes, this move signals positive momentum towards better rewarding the contributions of its users. It also suggests that X is continuously seeking ways to enhance its ad-sharing algorithms and payout systems, albeit with stricter safeguards. The signal is clear: in the evolving landscape of social media monetization, X is aiming to become a force to be reckoned with.

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